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ArtistaMundo.com was founded by three sisters from Miami who had a common interest at heart: to create a platform for artists to gain exposure, exchange ideas and interact within a global arts community. Through their various arts backgrounds, travels and experiences, they came up with the model that is ArtistaMundo.com today.

In 2001, ArtistaMundo.com partnered with OassySoft, a technology company in Barcelona, to design and create an interactive platform for artists online. OasysSoft provides the latest in technologies to improve and add new features and applications to the site.

Management Team

Fernando Figueredo, APR
Chairman of the Board & Interim Chief Executive Officer


Mr. Figueredo was the first investor in ArtistaMundo. He supported its formation and growth during the company’s early years, providing funding as well as management and communications expertise to its founders. He was instrumental in negotiating the partnership agreement with OasysSoft, the Barcelona based technology partners of ArtistaMundo. He has also been very effective in the recruitment of the ArtistaMundo Advisory Board, which includes major players in the online industry. Mr. Figueredo is a distinguished professional in the advertising and public relations industry. He has worked at the Vice Presidential and Region Director levels for major multinationals like AT&T, AOL, and Lucent Technologies, and was a partner with Porter Novelli, a global public relations agency where he was the Managing Director for the 19 country Latin America network. He is currently the Faculty Chair for the Advertising and Public Relations department at Florida International University (FIU), ranked as one of the top-20 departments in the U.S., where he teaches undergraduate and graduate level courses in crisis management and strategic communications. Mr. Figueredo has been a speaker and panelist in numerous conferences and seminars held in the Americas and Europe. He has won several important industry awards, including the prestigious Silver Anvil Award from the Public Relations Society of America in the year 2000 for the top global integrated communications campaign.

Cristina Figueredo Zizold
Founder / Creative Director


As Founder and Creative Director of ArtistaMundo.com, Cristina Figueredo Zizold brings years of experience as an artist and art historian to the management team. Cristina currently works and studies at the University of Miami. In 2006, she moved from the museum world to the University of Miami to work on the innovative Imagebase Project, a $1.5 million project to digitize the art history and architecture images for faculty and students of the university. Previous to working at the university, she worked at the Museum of Contemporary Art in North Miami as the Education Outreach Coordinator. She is a member of the Young Americas Business Trust in Washington D.C. with the Organization of American States; and she was a City of Miami board member for “Viernes Culturales”, a monthly arts fair in the Little Havana area with the mission of providing community enhancement through arts and culture. She has participated in large volunteer art projects in the City of Miami and has written numerous art-related articles for local magazines. Cristina is currently working towards her Masters of Fine Art at the University of Miami; she earned her Bachelors in Art History from Florida State University. During her time traveling through Europe to study art between 1998 and 1999, Cristina saw a need to bridge a gap between the fast paced world of technology and the traditional arts. This is when ArtistaMundo.com was born. Cristina’s vision was to create an online community of artists to help others just like herself gain international exposure through the Internet. Cristina has exhibited in Miami, New York and London and has won multiple arts awards throughout her career.



Annette Figueredo
Marketing & Sales


Driven by her passion for the arts and desire to build up Miami's cultural community, Annette Figueredo leads the marketing efforts for ArtistaMundo.com. Annette currently works at TURKEL, an advertising agency in Coconut Grove specializing in Travel & Tourism. At TURKEL, Annette handles the Greater Miami Convention & Visitors Bureau account, where she oversees all advertising efforts to increase visitation to Miami. Annette also helps the Bureau provide exposure to its industry partners by developing coop marketing programs for hotels and resorts, spas, restaurants and local attractions.

As someone who is always learning from life, Annette enjoyed various endeavors before embarking upon ArtistaMundo.com. Annette's career began with Young & Rubicam in 1997, where she coordinated pan-regional TV advertising efforts throughout Latin America for Colgate-Palmolive. She transferred to Wunderman, Young & Rubicam's direct marketing counterpart, to work on a number of high profile accounts such as Sony, Discovery Networks and Ericsson. In 2001, she transferred to Wunderman New York, where she launched new digital products for AT&T Broadband and developed CRM-marketing programs for Biogen-Idec involving prospecting, acquisition and retention of customers.

In 2006, Annette returned to her roots and moved back to Miami. Annette's passions extend beyond marketing and advertising; she has an eclectic set of interests that include drawing, fashion, photography, travel, wine-tasting, gallery-walking and spa-going

Alexandra Figueredo
Vice President of Business Development


Alexandra brings her strong business background to the table, having worked in the corporate and financial industry for the last five years. She most recently was Assistant Vice President at a financial management and lending firm in Miami. She received her Bachelor’s Degree in Finance from the University of Florida with a concentration in International Business and Latin American Studies. She studied abroad in Rio de Janeiro, Seville and Oxford and has traveled extensively throughout Latin America and Europe. Alexandra’s passion for the arts began at a very young age when she began singing in choral performances and countless musicals for nearly 20 years. She has received honors in both the visual and performing arts and has been published in numerous publications and musical recordings. She is heavily involved in local philanthropic and arts organizations.



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